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	<title>Purple Learning &#187; social learning</title>
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		<title>What&#8217;s in a name? Let&#8217;s Huddle!</title>
		<link>http://www.purplelearning.co.uk/collaboration-2/whats-in-a-name-lets-huddle</link>
		<comments>http://www.purplelearning.co.uk/collaboration-2/whats-in-a-name-lets-huddle#comments</comments>
		<pubDate>Tue, 02 Aug 2011 16:40:46 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[experiential learning]]></category>
		<category><![CDATA[informal learning]]></category>
		<category><![CDATA[learning technologies]]></category>
		<category><![CDATA[social learning]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[working smarter]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=730</guid>
		<description><![CDATA[It&#8217;s more than just a social gathering On my travels through the blogesphere (looking for something else as it happens), I came across Huddle. Now the name intrigued me because of what it brought to mind. One definition for huddle &#8230; <a href="http://www.purplelearning.co.uk/collaboration-2/whats-in-a-name-lets-huddle">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>It&#8217;s more than just a social gathering</h3>
<p><img class="alignright size-medium wp-image-731" title="abstract group 990755_10016367" src="http://www.purplelearning.co.uk/wp-content/uploads/2011/08/abstract-group-990755_10016367-300x225.jpg" alt="" width="210" height="158" /><br />
On my travels through the blogesphere (looking for something else as it happens), I came across Huddle.  Now the name intrigued me because of what it brought to mind.</p>
<p>One definition for huddle is &#8220;to gather together privately to talk about or plan something&#8221;.    I often use it when facilitating in a classroom asking the group to &#8216;huddle&#8217; around the flip chart to discuss a topic.</p>
<p>The people at Huddle describes it as follows: &#8220;With Huddle, you can manage projects, share files and collaborate with people inside and outside of your company, securely.  It&#8217;s available online, on mobile devices, on the desktop, via Microsoft Office applications, major business social networks and in multiple languages.  Simply: if SharePoint was built today, the would have built Huddle.&#8221;</p>
<p>Taking a further look around the website, it seems it has a lot going for it to encourage people to work together and learn together more easily and, they stress, securely.  I haven&#8217;t taken a really close look or opted for the free trial but here&#8217;s a low-down on what Huddle offers:</p>
<ul> File sharing and management<br />
Collaboration<br />
Real-time collaboration with web conferencing and phone conferencing<br />
Project management features that sound similar to Outlook<br />
Security features which allow you restrict or open up elements<br />
Customisable for a corporate look and feel<br />
Tracking activity of members and assign individual priviledges and permissions<br />
Individuals have their own profile area<br />
Mobile connectivity across various smart-phones with the ability to access Huddle via other social networks such as LinkedIn<br />
Huddle is cloud-based which means less strain on internal IT infrastructure</ul>
<p>With the increase in emphasis on working and learning smarter by enabling channels for collaboration, sharing ideas and best practice, experiential and on-demand learning for improved performance from a bottom-up approach, Huddle may be one solution for organisations out there who see the need for such working and learning practises but are sceptical about using the open social tools.</p>
<p>I&#8217;m not so sure they&#8217;d be convinced by the name of the product alone.  It does seem some social tools out there have been given some strange nom-de-plumes that do little to help sell their benefits to the more serious minded potential user.  But that&#8217;s a whole different story.  If we want to get past the quirky handle, we&#8217;re going to have to sell the benefits ourselves.</p>
<p>Huddle, themselves, have given us a good head start.</p>
<p>I was impressed by the list of testimonials and case studies on their site which include organisations who, from my own experience, are very strict about accessibility and security.  I&#8217;ve taken the list from Huddle&#8217;s testimonial page.</p>
<ul> Kia Motors<br />
Akqa<br />
NHS East of England<br />
Dept for Business Innovation&amp; Skills<br />
Kerry<br />
Liberal Democrats<br />
Belgian FPS Social Security<br />
Aggie-Lance<br />
Berkshire Community Foundation<br />
Boots<br />
Rufus Leonard<br />
Bright One<br />
Care for the Family<br />
British Institute for Facilities Management<br />
Cheltenham Brough Council<br />
East of England IDB Ltd<br />
Distinct<br />
Fulham Football Club Foundation<br />
Inform<br />
Government Skills<br />
Plymouth Mind<br />
Post Office<br />
Traffic Management Solutions<br />
University of London Computer Centre</ul>
<p>So if you want to get past the sales pitch, how about checking out some of the case studies or even contacting their customers and find out what it&#8217;s done for them.</p>
<p>I&#8217;ll be very interested in hearing from anyone out there who has implemented Huddle, either tried it out on the free trial or is already up and running with it.  How have you found it useful and any tips you might have to help others who are thinking of using this or any similar application.</p>
<p>After I&#8217;ve taken a look at the free trial, I&#8217;ll share more thoughts here.</p>
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		<title>The problem with informal learning is people!</title>
		<link>http://www.purplelearning.co.uk/learning/the-problem-with-informal-learning-is-people</link>
		<comments>http://www.purplelearning.co.uk/learning/the-problem-with-informal-learning-is-people#comments</comments>
		<pubDate>Mon, 21 Feb 2011 23:53:15 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Informal Learning]]></category>
		<category><![CDATA[Learning]]></category>
		<category><![CDATA[Social learning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[blended learning]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[social learning]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=443</guid>
		<description><![CDATA[Please don&#8217;t misunderstand me. I am a big advocate of informal learning although I&#8217;ve never been happy with the term. In fact I&#8217;m living proof that it is effective. To find out how you&#8217;ll have to wait til the end &#8230; <a href="http://www.purplelearning.co.uk/learning/the-problem-with-informal-learning-is-people">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-444 alignright" title="blue_people_1237611_45041848" src="http://www.purplelearning.co.uk/wp-content/uploads/2011/02/blue_people_1237611_45041848-300x225.jpg" alt="" width="168" height="126" />Please don&#8217;t misunderstand me.  I am a big advocate of informal learning although I&#8217;ve never been happy with the term.  In fact I&#8217;m living proof that it is effective.  To find out how you&#8217;ll have to wait til the end of the post for my own experiences.  But before that, I wanted to investigate further why people are the problem with informal learning.</p>
<p>I recently read an article in this month&#8217;s eLearning Age by John Helmer about informal learning.  It&#8217;s about the 70 20 10 rule but in essence, the 70 and 20 of that rule equates to a lot of informal learning.  I was particularly interested in a reference John Helmer made to &#8220;<a href="http://internettime.pbworks.com/w/page/20095794/FrontPage">Jay Cross</a> et all decreeing the shutting down of training departments&#8221;.  It reports on suggestions that if 90% of learning actually goes on informally, &#8220;need they (L&#038;D professionals) even show up for work?&#8221;  It goes on to reference Epic&#8217;s Oxford Union debate raising concerns that we couldn&#8217;t risk the professional development of our medical experts, pilots etc to informal learning.</p>
<p>Like I said in the title of this blog, the trouble with informal learning is people.  And the problem with people is they sometimes act rashly without thought.  Or they think but don&#8217;t analyse properly.  Or they misinterpret.  And all too often they hear what they want to hear like &#8216;if informal learning means workers learn as they do their jobs and from their colleagues, we obviously don&#8217;t need all those trainers and learning developers&#8217;.  The problem with some other people is when they hear the word &#8216;informal&#8217; they really hear &#8216;haphazard, chaotic, left to chance, won&#8217;t happen&#8217;.  It&#8217;s a bit like when people hear the term &#8216;blended learning&#8217; they really hear &#8216;eLearning + classroom + a little more eLearning&#8217;.</p>
<p>So some people think informal learning is an excuse to axe L&#038;D teams while there are others who when they hear &#8216;informal learning&#8217; think &#8220;that&#8217;ll never work &#8211; can&#8217;t measure that &#8211; what statistics can we report back with that?&#8221;</p>
<p>Now before I go on any further, I&#8217;d like to share a little secret you may not know.  Jay Cross isn&#8217;t advocating no formal learning at all &#8211; formal learning will be essential for certain areas such as training novices or for compliance and where death/safety/litigation etc might be a consequence of learning being left to the motivation of the individual.   And of course this relates back to the 70 20 10 theory.</p>
<p>So what&#8217;s the future for L&#038;D professionals with this movement towards more self-directed, workplace learning and less formal courses?  If L&#038;D professionals are shrewd enough, shout loud enough and they have the backing from senior managers, they can become the cement that holds the organisation together by working with individuals as coaches and cultivators of their personal learning journey. People will need support from learning professionals, they will need to learn how to use the new tools, they will certainly need to learn how to critically appraise the information they find.  L&#038;D professionals are just that &#8211; professionals in learning and development.</p>
<p>They have the opportunity to be the consultants they really are and advise senior managers how to encourage their staff to, as Jay Cross and the Internet Time Alliance refer to as &#8216;work smarter&#8217;.  Formal learning will not disappear but its future will be more meaningful and relevant, more in line with business goals and therefore more effective.</p>
<p>Ok &#8211; so now we&#8217;ve accepted that informal learning is being taken on board how on earth do we know if it&#8217;s doing any good?  Here&#8217;s my question to you.  How do we know when a person is capable of doing their job?  Does tracking every click through a screen or have everyone sit for hours in a classroom do that?  Or is it by assessment of their skills?</p>
<p>In my view, the ONLY way we can assess competency is in them applying any learning to a work-based task.  In preparation for that they may undertake a formal assessment followed application in the workplace. Tracking what I call &#8216;bums on seats&#8217; or clicks through pages only tracks attendance.  It doesn&#8217;t tell us anything about whether those individuals have even paid attention let alone learned anything. Therefore, does it really matter how they gain the knowledge or skills?</p>
<p>Formal assessments will still have your learning objective.  Afterall, a learning objective is merely a description of the assessment anyway.  It&#8217;s referencing the END of the journey.  How your workforce get there will depend on the level of experience of the individuals.  Those dependent learners i.e. newcomers, or those with no prior experience will likely need a more formal approach.  Those more experienced, who can build on prior knowledge and are used to a more self-directed way of learning would benefit from a more organic learning journey. So what if the individual has gained the majority of their knowledge by being self-motivated enough to follow current research, have conversations with experts whether face to face, by blogging and reading blogs attending conferences, connecting through tools such as Twitter, asking colleagues on best practice.  At the end of it all, it&#8217;s still an assessment which will prove how effective any learning method has been.</p>
<p>If we are to believe adult learning theories, Informal learning seems to the perfect method for us.  Afterall, isn&#8217;t that how adults are wired to learn?  Aren&#8217;t we supposed to be following the adrogocal principles in our learning solutions?   Ryan Tracey has <a href="http://ryan2point0.wordpress.com/2009/09/29/adult-learning-shminciples/">an excellent post on this</a>.  Quoting from his article, androgogical principles are based on the assumptions that adults are&#8230;..</p>
<blockquote><p>1. Adult learners are self directed.<br />
2. Adults bring experience with them to the learning environment.<br />
3. Adults are ready to learn to perform their role in society.<br />
4. Adults are problem oriented, and they seek immediate application of their new knowledge.<br />
5. Adults are motivated to learn by internal factors.</p></blockquote>
<p>And we all know what assumption is the mother of don&#8217;t we?  No?  You might need to Google that one.</p>
<p>Ryan goes on to say that life isn&#8217;t that simple.  We know from experience that adults&#8217; motivation for effort (whether that&#8217;s for learning or working) is directly affected by curcumstances and they can range from how pressured they are by deadlines to having to learn something brand new where they become novices again (and the actions of their superiors).   Sometimes, a more formal approach to learning will be the solution, sometimes a more experiential, self-directed, informal approach will be the order of the day but what is a fact, it&#8217;s not about battling them out against each other but more about how they work together.</p>
<p>Going back to the article in eLearning Age, John Helmer calls for a &#8216;north star&#8217; and says that &#8220;until we have templates, until we have frameworks, until we have proof, informal learning will remain more style than substance&#8221;.  If you&#8217;re looking for guidance, there are plenty of case studies from major organisations who have successfully encouraged a more informal approach to learning which you can find on the Towards Maturity site www.towardsmaturity.org.  As for templates and framework, you need to check out Clive Shepherd&#8217;s new book <a href="http://www.amazon.co.uk/The-New-Learning-Architect/dp/B004J173XS/ref=sr_1_1?ie=UTF8&#038;s=books&#038;qid=1298328205&#038;sr=8-1">The New Learning Architect</a> which not only gives an excellent framework to work with.</p>
<p>And finally, in defence of informal learning I would like to share with you how it has played an enormous role in my own personal development and, as such directly influential in my career progression, expertise and growth that has constantly helped shape the blended courses courses I deliver for my employer in the field of online learning.</p>
<p>When I joined the eLearning team at where I work, I attended formal courses in all my now areas of expertise.  It started with a blended learning course.  That was the only &#8216;formal&#8217; element of my learning journey in these topics.  I was hooked.   I always had a liking for technology and a passion for learning so I already had motivation.  My destiny was then delivering that same course and I sat and observed, then delivered a bit at a time, then all on my own.  That&#8217;s what I would class as application back in the workplace which embedded the learning.  Since then, it&#8217;s instilled a passion that set me on my eternal informal learning journey.   I also have amazing support and encouragement from my colleagues and line managers.</p>
<p>Now I research, connect, analyse, blog, read, collaborate to keep my knowledge fresh and up to date.  No-one has forced me to do this, it wasn&#8217;t asked of me at work and it certainly hasn&#8217;t been managed or directed (apart from it being necessary to keep out of date).  It&#8217;s all purely self-directed and informal. Without the technology such as Twitter (my biggest and best professional development tool), blogs, white papers, and then dabbling in blogging myself, I doubt I would have been as successful.  Even thought I work from home I can assure you that I&#8217;m also able to access these tools when in the company office.  None of our staff &#8216;waste&#8217; our time on it &#8211; we don&#8217;t have the time to waste.  But my passion has extended beyond work and I continue my professional development in my own time probably unhealthily so.</p>
<p>If you were able to track how many Tweets I read, how many websites and blogs I visit and read, how many people I speak to, that wouldn&#8217;t tell you whether I actually learned anything.  My self-directed, informal path may not be measured by tracking but it is measured in the success of the courses I run, the feedback I get, the achievements of those individuals who have benefited as a result of my own efforts.</p>
<p>So the only piece of advice I can give to organisations is if you think it&#8217;s a risk to allow your staff to pursue a more informal approach in their own development and ban the use of the tools that facilitate that learning just take a moment to think about the risks of not doing it. Think about what you are are not achieving as a result.  And for those individuals who are frustrated and complain that your organisation won&#8217;t allow you to learn this way, if you value your own personal development you will find a way on your own in your own time.  It may not be fair but life rarely is.</p>
<p>To re-iterate my initial thought.  The only problem with informal learning is people!</p>
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		<title>Social Media for Trainers</title>
		<link>http://www.purplelearning.co.uk/socialmedia/social-media-for-trainers</link>
		<comments>http://www.purplelearning.co.uk/socialmedia/social-media-for-trainers#comments</comments>
		<pubDate>Tue, 19 Oct 2010 04:30:30 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Social learning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[reviews]]></category>
		<category><![CDATA[social learning]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=185</guid>
		<description><![CDATA[A review of Jane Bozarth&#8217;s new book If trainers are to secure their futures, it&#8217;s important to evolve beyond training and be there where the learners are most comfortable. They need to find out what social media is all about; &#8230; <a href="http://www.purplelearning.co.uk/socialmedia/social-media-for-trainers">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>A review of Jane Bozarth&#8217;s new book</h3>
<p style="text-align: center;"><a href="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/books_1219898_75483334_web1.jpg"><img class="size-full wp-image-188 aligncenter" title="books_1219898_75483334_web" src="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/books_1219898_75483334_web1.jpg" alt="" width="361" height="265" /></a></p>
<p style="text-align: center;">
<p style="text-align: left;">If trainers are to secure their futures, it&#8217;s important to evolve beyond training and be there where the learners are most comfortable.  They need to find out what social media is all about; really all about &#8211; not just what they hear in the hyped up media.  They need to understand the pros and cons, what they can use it for and above all, try it out for themselves.  Jane Bozarth&#8217;s Social Media for Trainers is a great place to start.  You may also be interested in a previous post where I reviewed an <a href="http://www.purplelearning.co.uk/learning/beyond-training-and-into-the-workplace">interview Cammy Bean had with Jane on her virtual book tour</a>.</p>
<p>Altough the book concentrates on the most popular of social media tools such as Twitter and Facebook, as well as general tools such as wikis and blogs, Jane stresses that the tips and ideas can easily be transferred to similar tools such as Yammer and Elgg to mention just two that may be allowed within organisations&#8217; firewall.</p>
<p>The book demystifies these tools in laymans terms. It highlights the advantages and disadvantages of each and when and how we could use them.  But what the uninitiated would really find useful is the &#8216;how to get started&#8217; section.  As you read through the wealth of ideas for learning activities within the formal training environment you will also discover how to help your leaners continue their learning back in the workplace with various social media tools.  You will also disover a little about other media tools you may not have thought of as learning tools such as TeacherTube and SlideShare.  However, as technology evolves quickly, the downside of printed material (as the author points out at the beginning of the book), information can often become out of date at the point of publication. This has happened with Google Wave (a promising collaboration tool) which has since been discontinued.</p>
<p>Unusually, the glossary of terms appears at the beginning of the book and is a perfect place for it to be to prepare you for the read.</p>
<p>The book is more than a bunch of ideas on how to use social media tools in your training.  It goes beyond training and how trainers can become part of the &#8216;spaces in between&#8217; the formal training events to nurture and facilitate learning back in the workplace.  It will help trainers help themselves grow and ensure their viability in organisations. But even more than that, it gives trainers an opportunity to try the social media out for themselves.</p>
<p><a href="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/some4trainers4.jpg"><img class="alignright size-full wp-image-191" title="some4trainers[4]" src="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/some4trainers4.jpg" alt="" width="100" height="132" /></a>So if you want to get to grips with starting and keeping the conversations going beyond the training room &#8211; read this book.</p>
<p>If you want some tips on how you can persuade others that having conversations is where the learning is at and social media will help them do it &#8211; read this book.</p>
<p>Or if you want to start your own personal social media learning journey &#8211; read this book and start your own conversation.</p>
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		<title>The future of learning is SatNav!</title>
		<link>http://www.purplelearning.co.uk/learning/the-future-of-learning-is-satnav</link>
		<comments>http://www.purplelearning.co.uk/learning/the-future-of-learning-is-satnav#comments</comments>
		<pubDate>Fri, 15 Oct 2010 16:46:04 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Learning]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[social learning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[working smarter]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=167</guid>
		<description><![CDATA[I don&#8217;t always agree with everything Donald Clark has to say but then without debate we wouldn&#8217;t question our actions and it would be a boring world indeed. In his recent post (7 tactics for training in a recession) I &#8230; <a href="http://www.purplelearning.co.uk/learning/the-future-of-learning-is-satnav">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/Sign_post_web.jpg"><img class="alignright size-thumbnail wp-image-168" title="Sign_post_web" src="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/Sign_post_web-150x150.jpg" alt="" width="150" height="150" /></a>I don&#8217;t always agree with everything Donald Clark has to say but then without debate we wouldn&#8217;t question our actions and it would be a boring world indeed.  In his recent post (<a href="http://donaldclarkplanb.blogspot.com/2010/10/7-tactics-for-training-in-recession.html">7 tactics for training in a recession</a>) I found myself agreeing more than disagreeing with his thoughts.  Of course I wouldn&#8217;t dream of paraphrasing so will leave you to read the post yourself.</p>
<p>Donald&#8217;s 7 tactics are:<br />
1. Dump daft duplication<br />
2. Last century courses<br />
3. Courses too long<br />
4. Tyranny of time &amp; location<br />
5. Crap evaluation<br />
6. Non-scalable<br />
7. It&#8217;s the technology stupid</p>
<p>What really struck a chord for me was his idea of Satnav help for learning.<br />
He says:</p>
<blockquote><p>&#8220;Achieve more with less to optimise limited budgets and time. The world has changed and we can be reactive and get dumped upon, or take it upon ourselves to reshape our own learning landscape. Fast access to learning needs to be available 24&#215;7 at point of need. This is the norm in the real word and it should be the norm in learning. We need to provide Satnav help for learning journeys, not big, thick, fixed atlases. Flexible responses to your organisation’s needs, not fixed, repeated, timetabled courses. Focus on productivity and promise impact, not happy sheets and course passes. Reduce carbon footprint, reduce travel &amp; meeting costs and above all scale &#8211;  EMBRACE TECHNOLOGY.&#8221;</p></blockquote>
<p>Unless you&#8217;ve been living in a cave for tha last two years, it has been abundantly clear that learning and development HAS to change.  The way we work and live has changed.  We are constantly having to do more with less; find different and creative ways of delivering (and I don&#8217;t mean training here).  If we need to know something what do we do?  We Google it &#8211; we ask a question from our wider networks via Twitter, we share our likes, our opinions, our expertise through blogs and harvest from RSS feed readers. When are we likely to do this? At home, on the train, the bus but rarely at work.  Why? Because we&#8217;re not allowed to. Or, if we are allowed to &#8211; we haven&#8217;t got a clue how we could harness this collaborative technology.  Perhaps it&#8217;s because we don&#8217;t really understand their value.  It doesn&#8217;t help when the media, in order to sell stories, write misleading (and even <a href="http://www.globaldashboard.org/2010/03/10/daily-mail-facebook/">fabricated</a>) headlines.</p>
<p>After all, do we start banning cars because the idiots behind the wheel are irresponsible?  No!  We all have to learn to drive safely.  We undertake tests to prove we are capable.  We know rules and the consequences if we break them.<br />
<a href="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/car_graveyard_web.jpg"><img class="aligncenter size-medium wp-image-170" title="car_graveyard_web" src="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/car_graveyard_web-300x218.jpg" alt="" width="300" height="218" /></a><br />
This analogy brings me nicely back to Donald Clark&#8217;s SatNav help for learning. Perhaps  we should start thinking about how we can help learners learn and continue to learn and support them in their roles.  But before we can do that, we need to learn how to drive this new technology properly ourselves.  Until we know what they can do, we will never be able to understand how they can be used for learning and collaboration in the workplace.  I think this is where L&amp;D  can really become indispensible.  </p>
<p>Trainers need to be more than trainers concerned only about single events and tick-box exercises to appease the gods and become learning consultants helping others navigate their own learning journeys.  Before they can help others they need to help themselves to reduce their own skills gap, open up their minds and try these tools out for themselves &#8211; take control of their own development and experiment.  I realised very quickly, if I was to survive in the world of learning I would have to embrace new technology.  Ok &#8211; I&#8217;ve always had more than a little interest in how technology could make my working life easier having moved from manual typewriters, to electronic then to the clunky early PCs (oops &#8211; giving my age away there!) but I would never describe myself as a techy geek.  I guess this continued interest in technological progress helped and I acknowledge that there may be others who are totally disinterested.  But just like it&#8217;s now almost essential to be able to drive to widen our employability, it will be essential to learn to use these tools to the same end.</p>
<p>There are plenty of resources available out there.  Jane Bozarth&#8217;s book &#8216;<a href="http://www.purplelearning.co.uk/learning/beyond-training-and-into-the-workplace">Social Media for Trainers</a>&#8216; is one great resource to start with.  Keep visiting for a review as well as some extra tips for using new learning technologies.  In the meantime &#8211; go on &#8211; dip your toe into that water &#8211; there are plenty of learning technology lifeguards out there to help you (me included).</p>
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		<title>What is Social Networking and can it really be used in business?</title>
		<link>http://www.purplelearning.co.uk/socialinteraction/what-is-social-networking-and-can-it-really-be-used-in-business</link>
		<comments>http://www.purplelearning.co.uk/socialinteraction/what-is-social-networking-and-can-it-really-be-used-in-business#comments</comments>
		<pubDate>Wed, 26 May 2010 17:34:46 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[People & Social Interaction]]></category>
		<category><![CDATA[Social learning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[social learning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=37</guid>
		<description><![CDATA[To put it simply, social networking is all about having conversations. We love having conversations – after all we are social animals. On the whole, we like to share, feel part of a community and be connected to others. We &#8230; <a href="http://www.purplelearning.co.uk/socialinteraction/what-is-social-networking-and-can-it-really-be-used-in-business">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.purplelearning.co.uk/wp-content/uploads/2010/05/Purple-people-1279618_52418125-web.jpg"><img class="alignright size-medium wp-image-48" title="business networks" src="http://www.purplelearning.co.uk/wp-content/uploads/2010/05/Purple-people-1279618_52418125-web-300x224.jpg" alt="" width="300" height="224" /></a>To put it simply, social networking is all about having conversations. We love having conversations – after all we are social animals. On the whole, we like to share, feel part of a community and be connected to others. We have opinions and expertise. There are some of us who like a gossip. There are some who like to tell stories. There are some who just like to listen and absorb.</p>
<p>Once upon a time (now that sounds like a good line to start a story), we would gather round a fire and learn from our elders. Children copied others and learned by making their own mistakes. They constantly asked questions (we still do).</p>
<p>There were town criers and professional storytellers who travelled the land spreading news by word of mouth. Then came the penny post; the telegraph; the telephone. For a long time, that was it….. then came ….. the internet and with it e-mail. Conversations were now quicker than ever and spread wider than before.</p>
<p>In 1985, the first online community was born. <a href="http://www.well.com/">The WELL</a> ‘Whole Earth ‘Lectronic Link’ http://www.well.com/ emerged as a place for conversations and discussions. It was here that Howard Rheingold first coined the phrase “virtual community” . The following year, <a href="http://www.dead.net/">The Grateful Dead</a>’s lyricist, John Perry Barlow joined this online community, which already had a large ‘Deadhead’ following. He served on the board of directors for many years and once described The WELL as a ‘parkplace for e-mail addresses’.</p>
<p>Early online communities were discussion boards or, now more commonly known as forums which are still popular.</p>
<p>Social networking has evolved at breakneck speed with the likes of:</p>
<p><a href="http://www.facebook.com">Facebook</a>, <a href="http://www.myspace.com">MySpace</a>, <a href="http://www.twitter.com">Twitter</a>, <a href="http://www.flickr.com">Flickr</a>; <a href="http://digg.com/">Digg</a>; <a href="http://www.slideshare.net/">Slideshare</a>;<a href="http://www.youtube.com/">YouTube</a>; <a href="http://wordpress.org/">WordPress</a>; <a href="http://wordpress.org/ http://www.last.fm/">Last.FM</a>; <a href="http://www.google.com/buzz">Google Buzz</a>; <a href="http://delicious.com/">Delicious </a>and <a href="http://www.linkedin.com">LinkedIn</a> (in true BBC fashion: other networks are available – far too many to mention).</p>
<p>Did you know: there are currently 23,449,100 UK users on Facebook. As of 1st January 2010, our entire population was a mere 62,041,708 – that’s more than a third of the UK. In the USA, with a population of 309,352,000 in May of this year, Facebook boasts 111,212,840 users. Over a third of the population again.</p>
<p>And that’s only Facebook. There are many who are members of other social networking sites, either for pleasure, learning or business and who are not on Facebook. Imagine that.</p>
<p>Making connections is nothing new but we can no longer ignore social media – before long, people will expect to make connections through social media tools in all walks of life.</p>
<p>Here are some ways you can benefit from becoming members of a social network:</p>
<p>· From an individual point of view, you can build connections with experts and hold conversations with people you would never normally dare hope to meet</p>
<p>· Share best practice, ask questions and get solutions and opinions from a wider perspective</p>
<p>· Keep up to date as news happens both in general and in your own business area</p>
<p>· From a business point of view, you can keep abreast of what your customers are saying, and even what their customers are saying</p>
<p>· Follow insights from prominent business leaders</p>
<p>· Engage with your audience on a more open and transparent level and be a real person in a virtual environment</p>
<p>· Watch video nuggets of seminars you were unable to attend</p>
<p>· Listen to audio interviews with industry experts</p>
<p>· View presentations and share your own message in the same way</p>
<p>How do you currently benefit from social media?</p>
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