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	<title>Purple Learning &#187; collaboration</title>
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		<title>What&#8217;s in a name? Let&#8217;s Huddle!</title>
		<link>http://www.purplelearning.co.uk/collaboration-2/whats-in-a-name-lets-huddle</link>
		<comments>http://www.purplelearning.co.uk/collaboration-2/whats-in-a-name-lets-huddle#comments</comments>
		<pubDate>Tue, 02 Aug 2011 16:40:46 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[experiential learning]]></category>
		<category><![CDATA[informal learning]]></category>
		<category><![CDATA[learning technologies]]></category>
		<category><![CDATA[social learning]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[working smarter]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=730</guid>
		<description><![CDATA[It&#8217;s more than just a social gathering On my travels through the blogesphere (looking for something else as it happens), I came across Huddle. Now the name intrigued me because of what it brought to mind. One definition for huddle &#8230; <a href="http://www.purplelearning.co.uk/collaboration-2/whats-in-a-name-lets-huddle">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>It&#8217;s more than just a social gathering</h3>
<p><img class="alignright size-medium wp-image-731" title="abstract group 990755_10016367" src="http://www.purplelearning.co.uk/wp-content/uploads/2011/08/abstract-group-990755_10016367-300x225.jpg" alt="" width="210" height="158" /><br />
On my travels through the blogesphere (looking for something else as it happens), I came across Huddle.  Now the name intrigued me because of what it brought to mind.</p>
<p>One definition for huddle is &#8220;to gather together privately to talk about or plan something&#8221;.    I often use it when facilitating in a classroom asking the group to &#8216;huddle&#8217; around the flip chart to discuss a topic.</p>
<p>The people at Huddle describes it as follows: &#8220;With Huddle, you can manage projects, share files and collaborate with people inside and outside of your company, securely.  It&#8217;s available online, on mobile devices, on the desktop, via Microsoft Office applications, major business social networks and in multiple languages.  Simply: if SharePoint was built today, the would have built Huddle.&#8221;</p>
<p>Taking a further look around the website, it seems it has a lot going for it to encourage people to work together and learn together more easily and, they stress, securely.  I haven&#8217;t taken a really close look or opted for the free trial but here&#8217;s a low-down on what Huddle offers:</p>
<ul> File sharing and management<br />
Collaboration<br />
Real-time collaboration with web conferencing and phone conferencing<br />
Project management features that sound similar to Outlook<br />
Security features which allow you restrict or open up elements<br />
Customisable for a corporate look and feel<br />
Tracking activity of members and assign individual priviledges and permissions<br />
Individuals have their own profile area<br />
Mobile connectivity across various smart-phones with the ability to access Huddle via other social networks such as LinkedIn<br />
Huddle is cloud-based which means less strain on internal IT infrastructure</ul>
<p>With the increase in emphasis on working and learning smarter by enabling channels for collaboration, sharing ideas and best practice, experiential and on-demand learning for improved performance from a bottom-up approach, Huddle may be one solution for organisations out there who see the need for such working and learning practises but are sceptical about using the open social tools.</p>
<p>I&#8217;m not so sure they&#8217;d be convinced by the name of the product alone.  It does seem some social tools out there have been given some strange nom-de-plumes that do little to help sell their benefits to the more serious minded potential user.  But that&#8217;s a whole different story.  If we want to get past the quirky handle, we&#8217;re going to have to sell the benefits ourselves.</p>
<p>Huddle, themselves, have given us a good head start.</p>
<p>I was impressed by the list of testimonials and case studies on their site which include organisations who, from my own experience, are very strict about accessibility and security.  I&#8217;ve taken the list from Huddle&#8217;s testimonial page.</p>
<ul> Kia Motors<br />
Akqa<br />
NHS East of England<br />
Dept for Business Innovation&amp; Skills<br />
Kerry<br />
Liberal Democrats<br />
Belgian FPS Social Security<br />
Aggie-Lance<br />
Berkshire Community Foundation<br />
Boots<br />
Rufus Leonard<br />
Bright One<br />
Care for the Family<br />
British Institute for Facilities Management<br />
Cheltenham Brough Council<br />
East of England IDB Ltd<br />
Distinct<br />
Fulham Football Club Foundation<br />
Inform<br />
Government Skills<br />
Plymouth Mind<br />
Post Office<br />
Traffic Management Solutions<br />
University of London Computer Centre</ul>
<p>So if you want to get past the sales pitch, how about checking out some of the case studies or even contacting their customers and find out what it&#8217;s done for them.</p>
<p>I&#8217;ll be very interested in hearing from anyone out there who has implemented Huddle, either tried it out on the free trial or is already up and running with it.  How have you found it useful and any tips you might have to help others who are thinking of using this or any similar application.</p>
<p>After I&#8217;ve taken a look at the free trial, I&#8217;ll share more thoughts here.</p>
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		<title>Are you using a hammer to crack a nut?</title>
		<link>http://www.purplelearning.co.uk/socialmedia/are-you-using-a-hammer-to-crack-a-nut</link>
		<comments>http://www.purplelearning.co.uk/socialmedia/are-you-using-a-hammer-to-crack-a-nut#comments</comments>
		<pubDate>Fri, 15 Apr 2011 12:52:33 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Social learning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[learning technologies]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=521</guid>
		<description><![CDATA[&#160; Or do you really need the right tool for the job? As some of you may have guessed, I&#8217;m a really big fan of social media.  I think it&#8217;s the best thing invented since sliced bread.  Now for the &#8230; <a href="http://www.purplelearning.co.uk/socialmedia/are-you-using-a-hammer-to-crack-a-nut">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<h3>Or do you really need the right tool for the job?</h3>
<p><img class="alignright size-medium wp-image-522" title="Hammer cracking nuts" src="http://www.purplelearning.co.uk/wp-content/uploads/2011/04/Hammer_cracking_nuts_web-267x300.jpg" alt="Hammer cracking nuts" width="214" height="240" /></p>
<p>As some of you may have guessed, I&#8217;m a really big fan of social media.  I think it&#8217;s the best thing invented since sliced bread.  Now for the uninitiated, when I mention social media and in pa</p>
<p>rticular Twitter, the initial reaction is either  &#8217;oh no here we go again&#8217; or &#8216;I can&#8217;t see the point in hearing what everyone had for breakfast&#8217;.  But social media is so versatile.  It&#8217;s just another conversation tool &#8211; just like the telephone.</p>
<p>What&#8217;s the betting that when telephones started to be installed in more homes, people just rang each other up to find out what they had done that day.  It&#8217;s a novelty thing. It&#8217;s a &#8221; We just gotta try it out but I can&#8217;t think of anything profound so I&#8217;ll just say the first thing that comes into my head&#8221; sort of thing.  In fact, my mum still does that.  I&#8217;m not going to tell you my age but I think you&#8217;ll guess I&#8217;m not a kid any more but I still have to telephone &#8216;home&#8217; every night when I travel anywhere.  There&#8217;s usually no new amazing news to hear so I just get &#8220;have you had your tea?  What did you have?&#8221;.</p>
<p>But of course we also use the telephone for some of the most important of calls as well as keeping in touch with our loved ones.  The same goes for e-mail.  I remember when e-mail was first introduced where I worked.  There were e-mails being sent all over the building just saying saying &#8220;hello, how was your weekend&#8221; even when we were just in the next office (or even in the same office).  It was a novelty.  Then came the policies on how to use e-mail responsibly, how to communicate correctly and all was good with the world.</p>
<p>What I&#8217;m seeing now though is e-mail being misused in as much as it is becoming a conversation tool.  Yes, I know it IS a conversation tool in a way but we&#8217;re seeing it being used for chit-chat again even if that chit-chat is work related.  Yet there are many more appropriate tools we can use for this type of conversation within a work environment:</p>
<p><a title="Skype" href="http://www.skype.com/intl/en-gb/home" target="_blank">Skype </a>for example.  Here people can have real time business conversations either on a one to one basis or group.</p>
<p>If it&#8217;s more about collaborating on a project, what about using <a title="Google docs" href="https://docs.google.com/" target="_blank">Google Docs</a> and <a title="Google Buzz" href="http://www.google.com/buzz" target="_blank">Google Buzz</a>.</p>
<p>If we need to share research, discuss ideas, view and review little videos we&#8217;re planning, what about creating a <a title="Facebook Groups" href="http://www.facebook.com/groups" target="_blank">Facebook Group</a> for your team.</p>
<p>We are so blessed nowadays with a variety of different tools that do different things can we really look back at our current practices and say we are working efficiently?  Of course, we need time for a bit of research but sometimes, we just have to give it a go.</p>
<p>And that&#8217;s just what I&#8217;m just about to do now.  I&#8217;m going to create a team Facebook Group for collaborative working projects and see how it goes.  How about you?</p>
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		<title>Novel uses for Twitter</title>
		<link>http://www.purplelearning.co.uk/socialmedia/novel-uses-for-twitter</link>
		<comments>http://www.purplelearning.co.uk/socialmedia/novel-uses-for-twitter#comments</comments>
		<pubDate>Wed, 08 Dec 2010 01:11:00 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Life Online]]></category>
		<category><![CDATA[Social learning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=216</guid>
		<description><![CDATA[For those of you out there who still think Twitter is a banal social networking site good enough only to find out what&#8217;s going on behind the scenes of &#8216;I&#8217;m a Celebrity, Get Me Out of Here&#8217; or Steven Fry&#8217;s &#8230; <a href="http://www.purplelearning.co.uk/socialmedia/novel-uses-for-twitter">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.purplelearning.co.uk/wp-content/uploads/2010/12/book-glasses_961834_84106553_web.jpg"><img class="aligncenter size-full wp-image-217" title="book-glasses" src="http://www.purplelearning.co.uk/wp-content/uploads/2010/12/book-glasses_961834_84106553_web.jpg" alt="" width="409" height="336" /></a>For those of you out there who still think <a href="http://www.twitter.com">Twitter</a> is a banal social networking site good enough only to find out what&#8217;s going on behind the scenes of &#8216;I&#8217;m a Celebrity, Get Me Out of Here&#8217; or Steven Fry&#8217;s latest gastronomic delights, I have some news for you.</p>
<p>I recently came across a book club run entirely online with discussions taking place on Twitter.  The book club is <a href="http://lrnbk.blogspot.com/">LrnBk Chat</a>, a brainchild of the social media guru Jane Bozarth.  The book club runs like this:</p>
<p>A new discussion topic is announced on the dedicated blog (LrnBk Chat) giving details of the book to be read. An agreed number of chapters was agreed at 2 being manageable and series of dates are listed for each.  On the morning of each discussion period, a series of questions are published on the blog to consider when reading the set chapters.  The conversation starts and so it continues.</p>
<p>So people can follow the conversation, a dedicated <a href="http://twitter.pbworks.com/w/page/1779812/Hashtags">hashtag </a>is used &#8211; in this case #lrnbkpull for the latest topic being discussed.</p>
<p>Although the conversation is designed to be carried out on Twitter, Jane decides to use <a href="http://hootcourse.com/">Hootcourse</a> (&#8220;an online classroom &#8230;instead of cumbersome forums or complicated lesson-plan formats, HootCourse uses a combination of the most popular social networks and blogging platforms to provide a new type of online classroom&#8221;).  Hootcourse allows bookworms to sign in using their Twitter or <a href="http://www.facebook.com">Facebook </a>account.  Hootcourse can post comments publicly to Twitter or kept private but I&#8217;ll go into this another time.</p>
<p>It&#8217;s a book club, Jim, but not as we know it!  It just goes to show that with a little creative thinking and shaking off of those blinkers which are narrowing our views and create some really engaging alternative activities to be run online.</p>
<p>So what if you can&#8217;t use Twitter or Facebook?  What if your organisation blocks these sites.  Well, let&#8217;s see what you have already that can be used just as effectively.  Take a look at the online tools you currently have in your organisation for communication.  They may not be used for learning at the moment but we can always high-jack them.  We did it with PowerPoint afterall.</p>
<p>You may well have a VLE/LMS (virtual learning environment/learning management system) such as <a href="http://moodle.org/">Moodle </a>to run your online courses.  These provide communcation tools in one place including forums and blogs as well as a live chat facility that could be used along the same lines as Twitter.  So, for instance, you could create your own book club (or work on a case study in stages) and arrange a time to meet for the live chat or just continue using an asynchronous discussion if this is more appropriate.</p>
<p>What creative ideas can you think of?</p>
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		<title>Revolution for the Classroom</title>
		<link>http://www.purplelearning.co.uk/learning/revolution-for-the-classroom</link>
		<comments>http://www.purplelearning.co.uk/learning/revolution-for-the-classroom#comments</comments>
		<pubDate>Mon, 18 Oct 2010 06:52:07 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Learning]]></category>
		<category><![CDATA[People & Social Interaction]]></category>
		<category><![CDATA[classroom]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[facilitation]]></category>
		<category><![CDATA[Learning & Development]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=175</guid>
		<description><![CDATA[Is it time to redesign the environment as well as the learning? My vision of face to face learning events of the future is not a &#8216;classroom&#8217; but more a social meeting area.  If we are going to embrace the &#8230; <a href="http://www.purplelearning.co.uk/learning/revolution-for-the-classroom">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>Is it time to redesign the environment as well as the learning?</h3>
<p><a href="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/Coffee_sofa_115526_8468.jpg"><img class="alignright size-medium wp-image-176" title="Coffee_sofa" src="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/Coffee_sofa_115526_8468-181x300.jpg" alt="" width="181" height="300" /></a>My vision of face to face learning events of the future is not a &#8216;classroom&#8217; but more a social meeting area.  If we are going to embrace the change in learning that has to happen and soon, we should also rethink the environment our learners visit when attend a face to face learning event.</p>
<p>To me, the word classroom conjures up a memory of chairs all in a row.  Sometimes, these chairs may be locked together so we can&#8217;t move them.  Some of them have little tables attached.  Have you ever tried to sit at these strange contraptions?  For me they are certainly not comfortable and very restrictive not to mention difficult to adjust my seating or cross my legs.  Then there are those conference chairs.  I have short legs &#8211; not too short &#8211; I think I&#8217;m average height at 5 foot 3 inches but often find that the majority of conference / classroom / training event chairs leave me with legs a-dangle cutting off the circulation.  If I wear my killer heels this is slightly better but then by the end of the day I can&#8217;t walk!</p>
<p>The alternative to the rows upon rows of lecture-style layout  in corporate training rooms is the &#8216;horseshoe&#8217; style with the premise of making the experience much more friendly allowing the trainer more opportunity to become more accessible to their learners and allow learners to see each other, thereby interacting more easily.  A lot better than the first option but the trainer often still stands at the front &#8216;in charge&#8217;.  With the barrier of tables it can be tricky to break down the walls of formality.  I&#8217;ve tried pulling a chair round and sitting at the front.  This feels odd but a little less formal.  I&#8217;ve tried sitting on the table but then I&#8217;m almost on top of some people and a little distant from others.  It&#8217;s also uncomfortable (short legs and no circulation again).</p>
<p>If I had my way, I would redisign the environment so it&#8217;s no longer like a classroom but an inviting area where learners feel at ease on a range of comfortable chairs and sofas, where the the trainer becomes a facilitator.  There will be coffee tables and any slides are viewed on a flat screen TV from a laptop.  Individuals will have a much more comfortable experience and a more informal approach to learning.  Where computer based activities are required, of course safe ergonomic considerations are needed but I feel this would also benefit from a more informal feel to it.</p>
<p>Considering that with more emphasis these days on blended learning, where we will be using face to face events more appropriately and collaboratively I think it&#8217;s time to adapt the environment accordingly.</p>
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		<title>The future of learning is SatNav!</title>
		<link>http://www.purplelearning.co.uk/learning/the-future-of-learning-is-satnav</link>
		<comments>http://www.purplelearning.co.uk/learning/the-future-of-learning-is-satnav#comments</comments>
		<pubDate>Fri, 15 Oct 2010 16:46:04 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Learning]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[Learning & Development]]></category>
		<category><![CDATA[social learning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[working smarter]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=167</guid>
		<description><![CDATA[I don&#8217;t always agree with everything Donald Clark has to say but then without debate we wouldn&#8217;t question our actions and it would be a boring world indeed. In his recent post (7 tactics for training in a recession) I &#8230; <a href="http://www.purplelearning.co.uk/learning/the-future-of-learning-is-satnav">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/Sign_post_web.jpg"><img class="alignright size-thumbnail wp-image-168" title="Sign_post_web" src="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/Sign_post_web-150x150.jpg" alt="" width="150" height="150" /></a>I don&#8217;t always agree with everything Donald Clark has to say but then without debate we wouldn&#8217;t question our actions and it would be a boring world indeed.  In his recent post (<a href="http://donaldclarkplanb.blogspot.com/2010/10/7-tactics-for-training-in-recession.html">7 tactics for training in a recession</a>) I found myself agreeing more than disagreeing with his thoughts.  Of course I wouldn&#8217;t dream of paraphrasing so will leave you to read the post yourself.</p>
<p>Donald&#8217;s 7 tactics are:<br />
1. Dump daft duplication<br />
2. Last century courses<br />
3. Courses too long<br />
4. Tyranny of time &amp; location<br />
5. Crap evaluation<br />
6. Non-scalable<br />
7. It&#8217;s the technology stupid</p>
<p>What really struck a chord for me was his idea of Satnav help for learning.<br />
He says:</p>
<blockquote><p>&#8220;Achieve more with less to optimise limited budgets and time. The world has changed and we can be reactive and get dumped upon, or take it upon ourselves to reshape our own learning landscape. Fast access to learning needs to be available 24&#215;7 at point of need. This is the norm in the real word and it should be the norm in learning. We need to provide Satnav help for learning journeys, not big, thick, fixed atlases. Flexible responses to your organisation’s needs, not fixed, repeated, timetabled courses. Focus on productivity and promise impact, not happy sheets and course passes. Reduce carbon footprint, reduce travel &amp; meeting costs and above all scale &#8211;  EMBRACE TECHNOLOGY.&#8221;</p></blockquote>
<p>Unless you&#8217;ve been living in a cave for tha last two years, it has been abundantly clear that learning and development HAS to change.  The way we work and live has changed.  We are constantly having to do more with less; find different and creative ways of delivering (and I don&#8217;t mean training here).  If we need to know something what do we do?  We Google it &#8211; we ask a question from our wider networks via Twitter, we share our likes, our opinions, our expertise through blogs and harvest from RSS feed readers. When are we likely to do this? At home, on the train, the bus but rarely at work.  Why? Because we&#8217;re not allowed to. Or, if we are allowed to &#8211; we haven&#8217;t got a clue how we could harness this collaborative technology.  Perhaps it&#8217;s because we don&#8217;t really understand their value.  It doesn&#8217;t help when the media, in order to sell stories, write misleading (and even <a href="http://www.globaldashboard.org/2010/03/10/daily-mail-facebook/">fabricated</a>) headlines.</p>
<p>After all, do we start banning cars because the idiots behind the wheel are irresponsible?  No!  We all have to learn to drive safely.  We undertake tests to prove we are capable.  We know rules and the consequences if we break them.<br />
<a href="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/car_graveyard_web.jpg"><img class="aligncenter size-medium wp-image-170" title="car_graveyard_web" src="http://www.purplelearning.co.uk/wp-content/uploads/2010/10/car_graveyard_web-300x218.jpg" alt="" width="300" height="218" /></a><br />
This analogy brings me nicely back to Donald Clark&#8217;s SatNav help for learning. Perhaps  we should start thinking about how we can help learners learn and continue to learn and support them in their roles.  But before we can do that, we need to learn how to drive this new technology properly ourselves.  Until we know what they can do, we will never be able to understand how they can be used for learning and collaboration in the workplace.  I think this is where L&amp;D  can really become indispensible.  </p>
<p>Trainers need to be more than trainers concerned only about single events and tick-box exercises to appease the gods and become learning consultants helping others navigate their own learning journeys.  Before they can help others they need to help themselves to reduce their own skills gap, open up their minds and try these tools out for themselves &#8211; take control of their own development and experiment.  I realised very quickly, if I was to survive in the world of learning I would have to embrace new technology.  Ok &#8211; I&#8217;ve always had more than a little interest in how technology could make my working life easier having moved from manual typewriters, to electronic then to the clunky early PCs (oops &#8211; giving my age away there!) but I would never describe myself as a techy geek.  I guess this continued interest in technological progress helped and I acknowledge that there may be others who are totally disinterested.  But just like it&#8217;s now almost essential to be able to drive to widen our employability, it will be essential to learn to use these tools to the same end.</p>
<p>There are plenty of resources available out there.  Jane Bozarth&#8217;s book &#8216;<a href="http://www.purplelearning.co.uk/learning/beyond-training-and-into-the-workplace">Social Media for Trainers</a>&#8216; is one great resource to start with.  Keep visiting for a review as well as some extra tips for using new learning technologies.  In the meantime &#8211; go on &#8211; dip your toe into that water &#8211; there are plenty of learning technology lifeguards out there to help you (me included).</p>
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		<title>What is Social Networking and can it really be used in business?</title>
		<link>http://www.purplelearning.co.uk/socialinteraction/what-is-social-networking-and-can-it-really-be-used-in-business</link>
		<comments>http://www.purplelearning.co.uk/socialinteraction/what-is-social-networking-and-can-it-really-be-used-in-business#comments</comments>
		<pubDate>Wed, 26 May 2010 17:34:46 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[People & Social Interaction]]></category>
		<category><![CDATA[Social learning]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[social learning]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=37</guid>
		<description><![CDATA[To put it simply, social networking is all about having conversations. We love having conversations – after all we are social animals. On the whole, we like to share, feel part of a community and be connected to others. We &#8230; <a href="http://www.purplelearning.co.uk/socialinteraction/what-is-social-networking-and-can-it-really-be-used-in-business">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.purplelearning.co.uk/wp-content/uploads/2010/05/Purple-people-1279618_52418125-web.jpg"><img class="alignright size-medium wp-image-48" title="business networks" src="http://www.purplelearning.co.uk/wp-content/uploads/2010/05/Purple-people-1279618_52418125-web-300x224.jpg" alt="" width="300" height="224" /></a>To put it simply, social networking is all about having conversations. We love having conversations – after all we are social animals. On the whole, we like to share, feel part of a community and be connected to others. We have opinions and expertise. There are some of us who like a gossip. There are some who like to tell stories. There are some who just like to listen and absorb.</p>
<p>Once upon a time (now that sounds like a good line to start a story), we would gather round a fire and learn from our elders. Children copied others and learned by making their own mistakes. They constantly asked questions (we still do).</p>
<p>There were town criers and professional storytellers who travelled the land spreading news by word of mouth. Then came the penny post; the telegraph; the telephone. For a long time, that was it….. then came ….. the internet and with it e-mail. Conversations were now quicker than ever and spread wider than before.</p>
<p>In 1985, the first online community was born. <a href="http://www.well.com/">The WELL</a> ‘Whole Earth ‘Lectronic Link’ http://www.well.com/ emerged as a place for conversations and discussions. It was here that Howard Rheingold first coined the phrase “virtual community” . The following year, <a href="http://www.dead.net/">The Grateful Dead</a>’s lyricist, John Perry Barlow joined this online community, which already had a large ‘Deadhead’ following. He served on the board of directors for many years and once described The WELL as a ‘parkplace for e-mail addresses’.</p>
<p>Early online communities were discussion boards or, now more commonly known as forums which are still popular.</p>
<p>Social networking has evolved at breakneck speed with the likes of:</p>
<p><a href="http://www.facebook.com">Facebook</a>, <a href="http://www.myspace.com">MySpace</a>, <a href="http://www.twitter.com">Twitter</a>, <a href="http://www.flickr.com">Flickr</a>; <a href="http://digg.com/">Digg</a>; <a href="http://www.slideshare.net/">Slideshare</a>;<a href="http://www.youtube.com/">YouTube</a>; <a href="http://wordpress.org/">WordPress</a>; <a href="http://wordpress.org/ http://www.last.fm/">Last.FM</a>; <a href="http://www.google.com/buzz">Google Buzz</a>; <a href="http://delicious.com/">Delicious </a>and <a href="http://www.linkedin.com">LinkedIn</a> (in true BBC fashion: other networks are available – far too many to mention).</p>
<p>Did you know: there are currently 23,449,100 UK users on Facebook. As of 1st January 2010, our entire population was a mere 62,041,708 – that’s more than a third of the UK. In the USA, with a population of 309,352,000 in May of this year, Facebook boasts 111,212,840 users. Over a third of the population again.</p>
<p>And that’s only Facebook. There are many who are members of other social networking sites, either for pleasure, learning or business and who are not on Facebook. Imagine that.</p>
<p>Making connections is nothing new but we can no longer ignore social media – before long, people will expect to make connections through social media tools in all walks of life.</p>
<p>Here are some ways you can benefit from becoming members of a social network:</p>
<p>· From an individual point of view, you can build connections with experts and hold conversations with people you would never normally dare hope to meet</p>
<p>· Share best practice, ask questions and get solutions and opinions from a wider perspective</p>
<p>· Keep up to date as news happens both in general and in your own business area</p>
<p>· From a business point of view, you can keep abreast of what your customers are saying, and even what their customers are saying</p>
<p>· Follow insights from prominent business leaders</p>
<p>· Engage with your audience on a more open and transparent level and be a real person in a virtual environment</p>
<p>· Watch video nuggets of seminars you were unable to attend</p>
<p>· Listen to audio interviews with industry experts</p>
<p>· View presentations and share your own message in the same way</p>
<p>How do you currently benefit from social media?</p>
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