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	<title>Purple Learning</title>
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	<link>http://www.purplelearning.co.uk</link>
	<description>The only limitation is your imagination</description>
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		<title>The price of perfection</title>
		<link>http://www.purplelearning.co.uk/uncategorized/860</link>
		<comments>http://www.purplelearning.co.uk/uncategorized/860#comments</comments>
		<pubDate>Mon, 06 Feb 2012 21:44:58 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[eLearning]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Clark Quinn]]></category>
		<category><![CDATA[effective]]></category>
		<category><![CDATA[Learning]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/uncategorized/860</guid>
		<description><![CDATA[I recently read this excellent post by Clark Quinn (@Quinnovator) despairing about the continued dire examples of eLearning continually being created. Sometimes I wonder whether eLearning designers take their profession seriously enough to continually research, read and improve. It isn&#8217;t &#8230; <a href="http://www.purplelearning.co.uk/uncategorized/860">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I recently read <a href="http://t.co/rYJQa3qe">this excellent post</a> by Clark Quinn (@Quinnovator) despairing about the continued dire examples of eLearning continually being created.  Sometimes I wonder whether eLearning designers take their profession seriously enough to continually research, read and improve.  It isn&#8217;t particularly hard to keep up with best practice especially given the ease with which we can now collaborate, share and network with peers and experts in the field. With the likes of Cathy Moore, Connie Malamad, Ruth Clark, Tom Khulman to name only a fraction who feel so strongly about improving the quality of eLearning tutorials that they give advice freely, I certainly share Clark Quinn&#8217;s frustrations.  I&#8217;d like to think I play my own little part in the revolution.  </p>
<p>However, I then have to take a step back and climb down from my high horse (mixing my metaphors).   When discussing what is good eLearning (referring to the self-paced interactive tutorials) it often becomes very clear that even when people have the knowledge, skills and drive to produce quality their hands are quite tightly tied by time and resource constraints.  People gasp with disbelief when I give them an indication of how many hours of development time to hours of learning it can take.  Then their gasps turn to nervous laughter when contemplating what their bosses/sponsors would say if they asked for enough time to develop this level of excellence.  </p>
<p>So I can equally empathise with Rob Stephen&#8217;s comment to Clark Quinn&#8217;s post. The problem is, in today&#8217;s climate where time and resources are scarce, something&#8217;s got to give &#8211; all too often that something is quality.  So instead, perhaps we should ask ourselves &#8220;what&#8217;s the alternative&#8221; and take a more agile approach to make sure quality is maintained.  After all there is more to eLearning than the self-paced (so called) interactive tutorials we often think of when faced with the term. </p>
<p>There is little excuse, however, if such poor examples to which Clark Quinn refers are still being produced.  As &#8216;expert&#8217; instructional designers they should know what good learning involves. Although, there may be various reasons why this might be so.  Giving the benefit of the doubt, it may be that the sponsor, knowing little about what great eLearning looks and feels like, insists on info-dumps testing knowledge not application to tick those compliance boxes. </p>
<p>The culprit may be the sponsor&#8217;s limited budget and of course more complex the eLearning the longer it will take and therefore will cost more but that doesn&#8217;t mean that  simple interactions needn&#8217;t be performance based, relevant and contextual.  In which case the experts in instructional design surely would act as consultants to those with less knowledge in learning design.  But it shouldn&#8217;t just be laid at their door. We all have a duty to work together, to make sure learning is effective no matter how it&#8217;s delivered.  Are we willing to pay the price of perfection or will persuit of efficiency be the cost of quality?</p>
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		<title>E-Learning and the Science of Instruction by Ruth Clark and Richard Mayer: A review</title>
		<link>http://www.purplelearning.co.uk/elearning/e-learning-and-the-science-of-instruction-by-ruth-clark-and-richard-mayer-a-review</link>
		<comments>http://www.purplelearning.co.uk/elearning/e-learning-and-the-science-of-instruction-by-ruth-clark-and-richard-mayer-a-review#comments</comments>
		<pubDate>Thu, 19 Jan 2012 17:33:01 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[eLearning]]></category>
		<category><![CDATA[Intsructional design]]></category>
		<category><![CDATA[reviews]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=851</guid>
		<description><![CDATA[Towards the end of last year I was asked if I&#8217;d like to contribute to the online e-learning magazine &#8216;eLearn Magazine&#8216; by writing a book review. I was honoured to be asked and eagerly agreed. I was pleased to find &#8230; <a href="http://www.purplelearning.co.uk/elearning/e-learning-and-the-science-of-instruction-by-ruth-clark-and-richard-mayer-a-review">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Towards the end of last year I was asked if I&#8217;d like to contribute to the online e-learning magazine &#8216;<a href="http://elearnmag.acm.org/" target="_blank">eLearn Magazine</a>&#8216; by writing a book review. I was honoured to be asked and eagerly agreed.</p>
<p><img class="alignright size-medium wp-image-852" title="eLearning and the science of instruction image" src="http://www.purplelearning.co.uk/wp-content/uploads/2012/01/eLearning-and-the-science-of-instruction-image-227x300.jpg" alt="" width="159" height="210" />I was pleased to find out that the book chosen for me to review was Ruth Clark and Richard Mayer&#8217;s third edition of &#8216;E-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning&#8217; to give it its full title.</p>
<p>Here&#8217;s an extract, hot off the press.</p>
<blockquote><p>Transferring classroom courses to online delivery isn&#8217;t as simple as it might initially seem. In our eagerness to meet the needs of the organization, the needs of the learners are often overlooked. Even so, the trend for producing more efficient ways of delivering learning is set to continue. It also means more and more organizations are looking to produce eLearning in house. If this is the case, in order to leverage the benefits of eLearning we&#8217;ll need some guidance. And for that we do not have to look further than Clark and Mayer&#8217;s E-Learning and the Science of Instruction, now in its third edition.</p></blockquote>
<p>Read the full article at eLearn Magazine <a title="Review of E-Learning and the Science of Instruction" href="http://elearnmag.acm.org/archive.cfm?aid=2103456" target="_blank">here</a></p>
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		<title>Rapid authoring tools &#8211; they&#8217;re just dishwashers really!</title>
		<link>http://www.purplelearning.co.uk/uncategorized/rapid-authoring-tools-theyre-just-dishwashers-really</link>
		<comments>http://www.purplelearning.co.uk/uncategorized/rapid-authoring-tools-theyre-just-dishwashers-really#comments</comments>
		<pubDate>Mon, 09 Jan 2012 20:22:53 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=841</guid>
		<description><![CDATA[If you haven&#8217;t already noticed (and if that&#8217;s the case, what planet are you on?), there&#8217;s vast choice of media tools out there. Increasingly in today&#8217;s climate organisations are looking at leveraging these tools&#8217; abilities to learn and work more &#8230; <a href="http://www.purplelearning.co.uk/uncategorized/rapid-authoring-tools-theyre-just-dishwashers-really">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sxc.hu/profile/MLON"><img class="alignright size-medium wp-image-842" title="Dishwasher" src="http://www.purplelearning.co.uk/wp-content/uploads/2012/01/Dishwasher_523038_40641854-300x240.jpg" alt="Dishwasher" width="300" height="240" /></a>If you haven&#8217;t already noticed (and if that&#8217;s the case, what planet are you on?), there&#8217;s vast choice of media tools out there. Increasingly in today&#8217;s climate organisations are looking at leveraging these tools&#8217; abilities to learn and work more efficiently. In fact, organisations can see great potential with increased adoption of rapid authoring tools. These tools are helping them transfer training done in the classroom to a more flexible and efficient delivery.</p>
<p>I&#8217;ve certainly embraced any gadget that might make my life easier and to a quicker end result. Take the dishwasher for instance. Until I met my husband I never had one. It was a luxury for which I couldn&#8217;t justify the expenditure. Now, having had one for the past 8 yrs I can&#8217;t imagine not having one. Yes of course I could live without it but it washes my dishes so much more efficiently and on the whole does an excellent job of it too. And while it&#8217;s washing those dishes I can get on with something else or even do nothing at all.</p>
<p>But that dishwasher wouldn&#8217;t do such a good job without that something extra from us. To get sparkling dishes it&#8217;s important place the content correctly. It&#8217;s important to know what is suitable content and not to over stack the content. But even then if you have done that correctly, there&#8217;s still more to consider. What temperature is needed? We could stick with the default setting but that might be the hottest. Does every load need that setting. Of course you can carry on regardless. Yes the result will be sparkling &#8211; but at a cost of wasted energy and a longer cycle.</p>
<p>Yet what if we were energy conscious and washed everything on the coolest setting? Yes some dishes will be clean but those pots and pans we cooked the Sunday lunch in didn&#8217;t come very clean at all. So what do we do? Either hand wash them or wash them again. Either way that&#8217;s extra time and energy. And there&#8217;s still the question about the detergent! There are so many of them out there all claiming to give the best results. There are Eco friendly ones; power-ball ones; double, triple, quadruple action ones; some in packets that dissolve; some in packets you need to discard.</p>
<p>Fortunately, we more often than not get superb results. My parents, on the other hand, don&#8217;t. Is that the fault of the dishwasher? Well, of course there could be a problem but after some observation it was more about their stacking process; their refusal of following best practice because they &#8216;know best&#8217; and the misguided thinking that cramming as much in as possible, using the coolest setting and cheapest tablets will give them good results. But no! Although if their happy with it, what&#8217;s the harm maybe? They might be ok with having to re-wash. It doesn&#8217;t affect anyone else.</p>
<p>A dishwasher is a brilliant time-saving invention but it won&#8217;t wash the dishes without our carefully considered actions and procedures.</p>
<p>Similarly, although there are many rapid authoring tools out there, that&#8217;s all they are &#8211; tools. With careful consideration, you&#8217;ll choose the best for what you want but without the right input from us, without carefully considering the right content , without understanding the implications that over-stacked content has on the result (our learners&#8217; brains); without careful consideration of your audience and making the right decision for them your time and effort may be wasted. This is definitely a case of one size doesn&#8217;t fit all.</p>
<p>So remember, when thinking about changing the way you deliver your training, there are lots of tools to help reach global audiences, they may help reach more people in a shorter amount of time but it takes more than just stacking content from your classroom courses.</p>
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		<title>Out with old, in with the new</title>
		<link>http://www.purplelearning.co.uk/learning/out-with-old-in-with-the-new</link>
		<comments>http://www.purplelearning.co.uk/learning/out-with-old-in-with-the-new#comments</comments>
		<pubDate>Sun, 08 Jan 2012 23:26:29 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Learning]]></category>
		<category><![CDATA[blended learning]]></category>
		<category><![CDATA[eLearning]]></category>
		<category><![CDATA[Online Learning]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/learning/out-with-old-in-with-the-new</guid>
		<description><![CDATA[Well the first week of a shiny new year has flown by and I thought I&#8217;d reflect on my last year&#8217;s goals. I didn&#8217;t do too badly considering&#8230; My plan to get back into my archery unfortunately didn&#8217;t materialise which &#8230; <a href="http://www.purplelearning.co.uk/learning/out-with-old-in-with-the-new">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sxc.hu/profile/ba1969"><img src="http://www.purplelearning.co.uk/wp-content/uploads/2012/01/1335433_new_year_2.jpg" alt="2012" title="" width="300" height="300" class="alignright size-full wp-image-846" /></a>Well the first week of a shiny new year has flown by and I thought I&#8217;d reflect on my last year&#8217;s goals. I didn&#8217;t do too badly considering&#8230;</p>
<p>My plan to get back into my archery unfortunately didn&#8217;t materialise which also meant my plans for a more work/life balance wasn&#8217;t quite achieved. However, considering my blogging and professional development are all done in my own time, I&#8217;m fairly happy with my achievement. OK&#8217; I didn&#8217;t always make my plan of a weekly post but I&#8217;ve averaged 3.5 posts a month which isn&#8217;t bad.</p>
<p>The last three months of 2011 saw me completely drop off the social media planet. I really can&#8217;t put my finger on why. I think I just burnt myself out with the social media scene. My official professional work became more hectic than usual and seeped into my own time (probably a familiar story to others out there) that I found myself abandoning my extra curricular investigations in the world of online learning and learning technologies. My iPhone became a tool for making calls, checking e-mails and taking photos of my beautiful new niece. My iPad started to gather dust on the coffee table. Its only outing a trip to Thailand where it was as invaluable as a Swiss army knife (but that&#8217;s another story entirely).I start 2012 with renewed motivation. I&#8217;ve made a promise to myself to get back on track and continue with those resolutions I made last year. But in addition I&#8217;ve made a promise to myself to make time just for me. After all, as the saying goes, &#8216;all work and no play makes Jack a dull boy&#8217;. And that&#8217;s exactly how I felt when I saw out 2011.</p>
<p>With a new year it&#8217;s time for a new and more positive outlook professionally too . What changes would I like to see in the year ahead in my profession? I&#8217;d like to see more emphasis on how people really learn and less about counting those bums on seats &#8211; virtual or otherwise. I&#8217;d like to see more acceptance of social tools for learning and working. I&#8217;d like to see more effort being put into what makes effective learning online. I&#8217;d like to see more asynchronous learning being the norm. I&#8217;d like to see more use of learning and collaborating in live online environments when live discussion is considered valuable. I&#8217;d like to see face to face interaction used efficiently and when most appropriate and I&#8217;d like to see more Learning and Development professionals grab the virtual bull by the horns and start adding to their skills to ensure learning online is as effective as learning in well designed classroom events. Am I expecting too much? It might be easier than you think.</p>
<p>Here&#8217;s to a successful 2012.</p>
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		<title>You can&#8217;t create engaging compliance eLearning!</title>
		<link>http://www.purplelearning.co.uk/elearning/you-cant-create-engaging-compliance-elearning</link>
		<comments>http://www.purplelearning.co.uk/elearning/you-cant-create-engaging-compliance-elearning#comments</comments>
		<pubDate>Wed, 21 Sep 2011 07:23:34 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[eLearning]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Intsructional design]]></category>
		<category><![CDATA[Learning & Development]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=818</guid>
		<description><![CDATA[Or can it? A strong statement indeed!  However, it&#8217;s one that does seem to be held (but I hope not by the majority). I had an interesting debate about this recently on one of my courses about designing engaging eLearning. &#8230; <a href="http://www.purplelearning.co.uk/elearning/you-cant-create-engaging-compliance-elearning">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h2>Or can it?</h2>
<p>A strong statement indeed!  However, it&#8217;s one that does seem to be held (but I hope not by the majority).</p>
<p><img class="size-medium wp-image-823 alignnone" title="Tired Working" src="http://www.purplelearning.co.uk/wp-content/uploads/2011/09/dog_tired_dreamstime_web_11694439-300x199.jpg" alt="" width="300" height="199" /></p>
<p>I had an interesting debate about this recently on one of my courses about designing engaging eLearning.</p>
<p>Actually, the conversation we had was more about whether eLearning that is designed to cover what people should do rather than what they should know would be accepted by the stakeholders requesting the eLearning.  Previously we&#8217;d had some great discussions about how scenarios and stories can help the learning come to life and simulate what learners might experience when doing their jobs.  Most people, when asked what they dislike about eLearning, usually talk about the boring, information laden, page after page of text followed by the obligatory multiple choice quiz &#8211; or as Cammy Bean recently called &#8220;<a title="Cammy Bean's Read em and weep e-learning" href="//http://cammybean.kineo.com/2011/09/read-em-and-weep-elearning.html" target="_blank">read &#8216;em and weep</a>&#8221; eLearning.</p>
<p>Great eLearning focusses on performance.  Allowing learners to exercise their cognitive skills and learn through problem solving.  All learning should be focussed on helping people do their jobs properly.  Classroom learning has improved by leaps and bounds packed full of case studies, role plays, realistic and work-based examples designed to replicate as closely as possible their own roles.  They&#8217;ve become sandpits where people can experience tasks, make mistakes and learn from each other with immediate, constructive feedback from the facilitator.  The great news is that eLearning can be designed along the same lines.  It doesn&#8217;t matter whether the topic is about learning to give great customer service, identifying fraud, the importance of hand washing in patient care or introducing people to a new purchase ordering software.  In each of these examples people are needing to learn how to do something to a given standard.</p>
<p>Then of course the question has to be how we might <em>assess</em> the learning more appropriately?  How else can we prove we are complying with legal or organisational policies and guidelines than to show we can apply critical thinking to a given situation in which we might be faced with during our day to day job.  Reading pages of dos and don&#8217;ts, why&#8217;s and wherefores and then testing how well we remember them doesn&#8217;t prove we can apply a particular piece of legislation to an unexpected situation at work.  The only way we can do that is put people in the situation.  Of course this can still include using multiple choice questions but not the type we are most familiar with.  We just need to be more creative with them by using mini-scenario questions or case studies so we&#8217;re testing actions rather than recall.</p>
<p>Is it really impossible?  If you put such a solution forward to address compliance training in eLearning would you be laughed out of the boardroom?  Would your stakeholders just summarily dismiss the idea as unworkable?  My argument is that its more than possible, complience is crying out for it but you&#8217;ll have to sell the benefits carefully.  Will you just assume your stakeholders won&#8217;t buy-into it or will you be prepared to spend time and effort in producing something you know will engage and produce real results instead of ticking the attendance boxes?</p>
<p><img class="alignleft size-medium wp-image-829" title="Sheep" src="http://www.purplelearning.co.uk/wp-content/uploads/2011/09/Sheep-300x201.jpg" alt="Sheep" width="256" height="175" /></p>
<p>Why is there such resistance by some organisations to producing quality eLearning.  Why are we still faced with this situatioin where the goal is just to get as many people through the sheep dip as quickly as possible, so they all come out the other end with a stamp to say &#8216;done&#8217; rather than &#8216;can do&#8217;. In Craig Taylor&#8217;s comment to an earlier blog post &#8216;<a href="http://www.purplelearning.co.uk/elearning/how-do-we-ensure-competency" title="How do we ensure competency" target="_blank">How do we ensure competency&#8217;</a>, he has been faced with the same brick wall.</p>
<p>Perhaps our stakeholders need more persuading.  Perhaps they aren&#8217;t aware how compromising the quality of the learning actually has a negative impact on efficiency.  If the learning is poor then organisations will still see costly legal procedures continue, mistakes may still be made and productivity may still be down.  Retraining may be required but if the learning is poor, the whole cycle starts again.</p>
<p>Perhaps organisations are under pressure from their governing bodies to meet ever more demanding targets in shorter time scales that it&#8217;s become more about counting virtual bums on virtual seats than making sure staff are fully equipped with the skills to do their jobs.</p>
<p>Perhaps instead of saying how high and jump to the orders from those who really have little experience in producing quality learning solutions, we should change our strategies from being order takers to becoming the consultants we really are.  Supporting learning and performance is everyone&#8217;s responsibility, not just the L&amp;D but the line managers, the senior managers and those doing the learning they just could do with a little help.</p>
<p>Only when we know we have tried our best; only when we have put forward all arguments; only when we&#8217;ve provided a taster, a working example based on scientific and evidence based practise; only when we&#8217;ve managed to pilot and collated feedback; only when we have measured both the efficacy and the efficiency of the solution (like Craig Taylor)can we honestly admit defeat.  At least we can say we&#8217;ve done all we can to persuade the sceptics.</p>
<p>If, after all that effort, our conscience is still in turmoil and &#8220;if you can&#8217;t beat them, join them&#8221; is not an option for you, there is only one thing left to do &#8230;..</p>
<p>My advice?  Keep chipping away.  Even though your head might bleed from hitting it against that proverbial brick wall, keep going.  As Confucius said &#8220;a journey of a thousand miles starts with a single step&#8221;. Before long you&#8217;ll have supporters walking along side and one day the rewards will be great.</p>
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		<title>This new-fangled technology</title>
		<link>http://www.purplelearning.co.uk/gadgets/this-new-fangled-technology</link>
		<comments>http://www.purplelearning.co.uk/gadgets/this-new-fangled-technology#comments</comments>
		<pubDate>Tue, 30 Aug 2011 11:22:52 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[gadgets]]></category>
		<category><![CDATA[learning technologies]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=807</guid>
		<description><![CDATA[I just had to share this presentation I came across the other day. Normally, I would just instantly share with Twitter but I still get frustrated with the 140 character limit (you&#8217;d think I&#8217;d be used to it by now). &#8230; <a href="http://www.purplelearning.co.uk/gadgets/this-new-fangled-technology">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I just had to share this presentation I came across the other day.  Normally, I would just instantly share with Twitter but I still get frustrated with the 140 character limit (you&#8217;d think I&#8217;d be used to it by now).</p>
<p>The Slideshare presentation reminded me of a blog post I wrote some time ago about <a href="http://www.purplelearning.co.uk/socialmedia/education-education-education" title="Education, Education, Education" target="_blank">educating people in using these new tools</a> and <a href="http://www.purplelearning.co.uk/learning/the-future-of-…ning-is-satnav" title="The future of learning is SATNAV" target="_blank">SatNav learning</a>.</p>
<p>It also reminds me of regular conversations I have with people on my courses on banning collaborative tools in the workplace where I make a very similar analogy.  Enjoy.</p>
<div style="width:425px" id="__ss_1042026"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/normanlamont/new-technology-the-threat-to-our-information" title="New technology - the threat to our information" target="_blank">New technology &#8211; the threat to our information</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/1042026" width="425" height="355" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/normanlamont" target="_blank">normanlamont</a> </div>
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		<title>Dexter-fests, 24 and lost weekends</title>
		<link>http://www.purplelearning.co.uk/engagement/dexter-fests-24-and-lost-weekends</link>
		<comments>http://www.purplelearning.co.uk/engagement/dexter-fests-24-and-lost-weekends#comments</comments>
		<pubDate>Mon, 29 Aug 2011 21:23:23 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Engagement]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[psychology]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=795</guid>
		<description><![CDATA[Why do we get so hooked? Recently I curled up on the sofa with my other half, settled down with a mellow glass of red to enjoy an episode or two of Dexter. Now Dexter is one of my favourite &#8230; <a href="http://www.purplelearning.co.uk/engagement/dexter-fests-24-and-lost-weekends">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>Why do we get so hooked?</h3>
<p style="text-align: left;"><a href="http://www.sxc.hu/photo/612225"><img class="size-medium wp-image-796" title="Clock reflection" src="http://www.purplelearning.co.uk/wp-content/uploads/2011/08/Clock_reflections_612225_87072019_web-300x224.jpg" alt="" width="300" height="224" /></a><br />
Recently I curled up on the sofa with my other half, settled down with a mellow glass of red to enjoy an episode or two of Dexter. Now Dexter is one of my favourite US series. For those of you who don&#8217;t know anything about this series, you may think I need therapy for being so compelled to watch it. It&#8217;s about a serial killer who works for the police as a blood-spatter analyst. Yes&#8230; he&#8217;s the lead character and despite his unhealthy hobby, he&#8217;s the hero (or should it be anti-hero?). Those fans of the programme actually like him and hope he never gets caught. From watching the previous series and having to wait for a whole week to go by before catching up with the next episode, we decided to record them to watch in bulk. After some mishap with the recordings, I just had to buy the boxed set (Stay with me here&#8230;. )</p>
<p>The up-shot is that the two episode evening lasted all weekend. It&#8217;s a good job there was nothing more pressing to get done (the ironing could wait!).</p>
<p>We&#8217;ve recently started to watch 24. Well, you can imagine what happened although this time we had to be very strict with ourselves.</p>
<p>So what&#8217;s the point of all this? Well I started to wonder why we found it so compelling &#8211; to sit there and watch episode after episode until our eyes became square (or rather 42 inch wide-screen).</p>
<p>From an early age we love stories. I&#8217;ve spoken to many a parent who can almost recite Thomas the Tank Engine word for word from memory or that video of The Little Mermaid is almost unrecognisable after the trillionth time of watching. My brother and his wife are expecting their first child in November and I suspect they&#8217;ll be no different. Her Auntie Laura will likely also be caught up in the magical world of story-telling too.</p>
<p>It doesn&#8217;t stop though does it? The love of stories? We may grow out of the wide-eyed excitement of being read bed-time stories but the magic doesn&#8217;t stop when we grow up. It just grows with us. From Disney films to Dr. Who. From romantic comedies to dark gothic vampire tales. From the trashy, steamy novel to the complicated thrillers or classical period tales of yester-year. What keeps us so enthralled?</p>
<p>Telling stories began thousands of year in the past. We can see evidence of it from ancient drawings on cave walls. We can imagine travellers recounting tales of their journeys round campfires and then progress meant those words could then be recorded for generations.</p>
<p>I have my own theories by analysing my own love of a good story and would like to share what I like them here.</p>
<ul>immediate connection with the characters<br />
emotional &#8211; being able to feel sadness, happiness, fear the characters are feeling<br />
a compelling storyline<br />
suspense<br />
mystery that keeps you guessing what might happen next<br />
challenging where you put yourself in the character&#8217;s shoes to work out the next step<br />
sparking imagination through descriptive writing if reading the story<br />
visually stimulating through clever direction and cinematography</ul>
<p>In short &#8211; I need to believe I could be there. I need to live it and be totally immersed even if it might be the most fantastic tale of hobgoblins and superheroes.</p>
<p>In order to satisfy my own curiosity, I set about doing a little (and I mean a little) research into why storytelling has such an impact on us. What I found was fascinating &#8211; and it&#8217;s only the tip of the storytelling iceberg.</p>
<p>In a New Scientist article by Richard Fisher, entitled <a title="Art of Immersion: New Scientist" href="http://www.newscientist.com/blogs/culturelab/2011/04/art-of-immersion.html" target="_blank">&#8216;the evolving art of storytelling&#8217;</a> he explored the effect an immersive experience of a good book or movie has on our brains. He found that according to neuroscientists and psychologists, areas of our brains react to the emotions the characters are feeling as if we were &#8216;in their shoes&#8217;. Our brains behave in such a way as if we were experiencing the fiction as if it were our real-world experiences. The reason stories have such a powerful effect is the release of chemicals serotonin, oxytocin and dopamine such compelling stories trigger in our brains. Fisher goes on to review &#8216;The Art of Immersion&#8217; <a title="The art of immersion" href="http://www.amazon.co.uk/Art-Immersion-Generation-Hollywood-ebook/dp/B004J35KQI/ref=sr_1_3?ie=UTF8&amp;qid=1314651018&amp;sr=8-3" target="_blank">(available on Kindle)</a> by Frank Rose, which investigates storytelling and how it&#8217;s evolved with technology and something those of us who are looking to design experiences in our e-learning and engage our learners might find worth a look (note to self &#8211; order this book).</p>
<p>In another article <a title="Mind reading the science of storytelling" href="http://www.newscientist.com/article/mg20927991.800-mind-reading-the-science-of-storytelling.html" target="_blank">&#8216;Mind Reading: the science of storytelling&#8217;</a> which referenced the same research reports further that our brains will react the same way regardless whether we are reading the story or watching an action video but the most potent of all is that of the &#8216;emotionally charged story&#8217;.</p>
<p>What I found rassuring was because of the chemical triggers in the brain this &#8220;explains why we can be lured into watching back-to-back episodes of series&#8221; and that &#8220;we are empathetically engaged. We are treating this as if it is our real family. We can&#8217;t help but care for these people&#8221;. So, there you have it. Proof that I&#8217;m not really that sad. I may have an addictive personality but the only drugs I may be addicted to are serotonin, oxytocin and dopamine! Although I&#8217;m not sure whether I&#8217;d like to think a serial killer blood-spatter analyst as family.</p>
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		<title>The Power of the Architect &#8211; Part 2</title>
		<link>http://www.purplelearning.co.uk/socialinteraction/the-power-of-the-architect-part-2</link>
		<comments>http://www.purplelearning.co.uk/socialinteraction/the-power-of-the-architect-part-2#comments</comments>
		<pubDate>Mon, 22 Aug 2011 20:11:44 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[People & Social Interaction]]></category>
		<category><![CDATA[blended learning]]></category>
		<category><![CDATA[eLearning]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Intsructional design]]></category>
		<category><![CDATA[working smarter]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=765</guid>
		<description><![CDATA[Learning the lessons In my last post I shared some insights on how architects can have a serious impact on our development and how we can make parallels in how we design our learning environments. Here I&#8217;m going to continue &#8230; <a href="http://www.purplelearning.co.uk/socialinteraction/the-power-of-the-architect-part-2">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>Learning the lessons</h3>
<p><a href="http://www.sxc.hu/photo/1025341"><img class="alignright size-medium wp-image-768" title="3D_learning_at_table_1025341_21253436_web" src="http://www.purplelearning.co.uk/wp-content/uploads/2011/08/3D_learning_at_table_1025341_21253436_web-300x239.jpg" alt="" width="240" height="191" /></a>In my last post I shared some insights on how <a title="The Secret Life of Building - Part 1" href="http://www.purplelearning.co.uk/socialinteraction/the-power-of-the-architect-part-1" target="_blank">architects can have a serious impact on our development</a> and how we can make parallels in how we design our learning environments. Here I&#8217;m going to continue the comparison and discover how innovative and creative design can have a positive effect.</p>
<p>In the previous post we discovered how workspaces in the UK have been designed to amaze, delight and wow from the outside but there has been little thought about the people and what effect poor design has on their development and productivity.</p>
<p>The host of the programme, Tom Dyckhoff highlighted &#8220;we in this country don&#8217;t understand how broken our work culture is&#8230; it&#8217;s only by going into other cultures, other countries, other places where there&#8217;s much more emphasis on the individual work ther and what they want&#8230;we&#8217;ve got to see other examples and by doing that we open up all our eyes to what is possible&#8221;.</p>
<p>This is very true.</p>
<p>So let&#8217;s return to the programme &#8216;The Secret Life of Buildings &#8211; how we work&#8217;. We reflected on three particular buildings in the UK and how although they were iconic designs from the outside, they had little going for the people on the inside. Bearing in mind it&#8217;s possible to learn from how others do things, the programme looked to Europe and in particularly BMW in Leipzig, Germany where the design of the building brought production line workers and managers together. The unusual conveyor belt design which allowed the car bodies travel above office workers&#8217; heads and throughout the rest of the building reminded and reassured employees of their vital roles in the production process.</p>
<p><iframe src="http://www.youtube.com/embed/jL13eOXmVjY" frameborder="0" width="420" height="266"></iframe></p>
<p>But it was the Dutch insurance company Interpolis in Holland that was the most enlightening example of not only efficient but effective design. It bred a feeling of purpose, value. Interpolis is a flexible workspace where the building was designed for the people by the people. That is, they were involved in the design process and actively participated in discussions around the use of flexible workspaces. The people were made responsible for what they were doing and there was a high level of trust within the organisation.</p>
<p>The building was designed so that there were various unique work spaces. Each was different and designed for different purposes. There was a club house which contained ten uniquely different areas. Meeting spaces blurred into social spaces. There were no institutionalised rows of desks in souless offices. The idea was based on the fact that only one third of their work time is done at a private desk so they looked to find out what was being done the during the remaining two-thirds of the time.</p>
<p>When asked how do people know where to go when they got to work, Erik Vedhoen, the architect, of the Interpolis building said &#8220;your day starts with asking yourself &#8216;what am I going to do today?&#8217;. Then you re-think &#8216;what&#8217;s the best place I can do that? Alone or with colleagues?&#8217; and then you choose one of these places&#8221;.</p>
<p>Because there are different zones to promote different activities: relfection, discussion, focus, inspiration or stimulation. There was a definite feeling of &#8216;people-power&#8217;. But there was also efficiency and high levels of productivity. It then begged the question that if everything was so flexible, how did the boss keep control. Veldhoen replied &#8220;control is not an issue any more. When you do this, you manage on trust. You make a good system so they have enough accountability so they can show what they did and more than 95% of the people will do the things in the right way. In the old system you think you can control everything but that&#8217;s impossible.&#8221;</p>
<p>The workspace is very different from our usual ideas of working places and it looked very expensive. However, because of the clever use of space and the informal working areas, this reduced the overall size of the building by half and there was actually a 40% saving in construction costs. Veldhoen pointed out &#8220;the people are connected with each other in a natural way which made for a lot of productivity which you don&#8217;t get when you put people bound in one place.&#8221; Productivity rose by 20%. When asked if the UK would ever be able to learn from this he answered in a long slow ye-e-e-e-e-s but added &#8220;it will take a long time&#8221;.</p>
<p>Because learning and working are so tightly entwined, this shouldn&#8217;t be any surprise to us. We can learn from this on all sorts of levels. Not only from a L&#038;D perspective but also how management can help increase employee engagement. Increased enagement, feeling valued, treated fairly, trusted and given more ownership of their learning and working. Enabling interaction and collaboration more easily together with providing easy access to the right tools for the job and the most appropriate environments in which to use them will reap huge rewards.</p>
<p>To summarise:</p>
<ul>
trust more, control less<br />
encourage social interaction<br />
encourage flexibility<br />
use the most appropriate environnent or tool for the type of activity<br />
provide a strong technical infrastructure<br />
enable easy and quick access to performance support tools<br />
encourage ownership by displaying confidence in others&#8217; abilities<br />
remove restrictions which cause stress and discomfort<br />
provide informal working spaces which encourage conversations to happen naturally<br />
support and cultivate<br />
encouraging a sharing and collaborative culture
</ul>
<p>If we continue to work in silos we&#8217;re in danger of becoming blind to possibilities. This may have a serious negative impact on our creativity especially when it comes to designing appropriate and effective learning solutions. We become swallowed up by the &#8216;it&#8217;s the way it&#8217;s always been&#8217; culture and politics. Sometimes it&#8217;s easier if we leave things be. It takes time and effort to change the way we do things. But if we are expecting our learners to change the way they behave perhaps we should lead by example by affording time and effort into creating environments fit for the purpose. Environments that encourage, challenge and inspire. When we take the blinkers off we can help ourselves to discover new and innovative ways to engage and inspire. We can learn from others who&#8217;ve already been down that road and learn from their experiences. Above all, remember that people are the heartbeat of our organisations. Without them there is nothing.</p>
<p>If you&#8217;re interested in finding out more how Interpolis got there, here&#8217;s a report produced in association with The British Council of Offices &#8216;<a href="http://www.veldhoen.nl/data/files/alg/id40/AWA_Interpolis.pdf" target="_blank">ICT and Offices: Practised Realities and their Business Benefits</a>&#8216;.</p>
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		<title>The Power of the Architect &#8211; Part 1</title>
		<link>http://www.purplelearning.co.uk/socialinteraction/the-power-of-the-architect-part-1</link>
		<comments>http://www.purplelearning.co.uk/socialinteraction/the-power-of-the-architect-part-1#comments</comments>
		<pubDate>Sat, 20 Aug 2011 23:54:02 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[People & Social Interaction]]></category>
		<category><![CDATA[blended learning]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[eLearning]]></category>
		<category><![CDATA[Engagement]]></category>
		<category><![CDATA[Intsructional design]]></category>
		<category><![CDATA[working smarter]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=741</guid>
		<description><![CDATA["architects are impacting the structure of our brains by the spaces they are making but they're not taking into consideration how" <a href="http://www.purplelearning.co.uk/socialinteraction/the-power-of-the-architect-part-1">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>Designing environments that work</h3>
<h3><a href="http://www.sxc.hu/photo/1340682"><img class="alignright size-medium wp-image-742" title="modern_office_building_1340682_20199577" src="http://www.purplelearning.co.uk/wp-content/uploads/2011/08/modern_office_building_1340682_20199577-232x300.jpg" alt="Modern office building" width="186" height="240" /></a></h3>
<p>The other Monday evening, I was flicking through the chanels of the hotel tiny TV looking for something easy and not too brain taxking to watch, when I landed on a programme all about the secret life of buildings and how they way they are designed can have a fundemental and often quite scary effect on our behaviour, health and wellbeing. I thought it would do until the second episode of Corrie came on (I told you I needed something inane and not too taxing to relax didn&#8217;t I?).</p>
<p>Here&#8217;s what the Chanel 4&#8242;s introduction for the programme says on its website &#8221; Architecture critic Tom Dyckhoff explores the impact the design of buildings can have on us &#8211; on our identity and self-esteem, and on relationships, our chances at school, and even our weight and immune system&#8221;</p>
<p>Well, I was only watching a couple of minutes when I was hooked. This programme was fascinating. So much so I started writing notes (so much for relaxing then!). This was the second of three in the series. Unfortunately I&#8217;d missed the first one which was the designs of our homes. I&#8217;m going to catch that one on On-Demand.</p>
<p>This episode concentrated on how architecture can change the way we feel and behave. It looked at how it can even change our brains. Wow &#8211; really?</p>
<p>Tom Dyckhoff visited several different buildings throughout the programme. Some of these have achieved iconic status such as The Gerkin designed Norman Foster. The Gerkin, which got it&#8217;s name from the its shape which looked like a giant gerkin, is a magnificant building but when you entered inside it became bland, souless, unispiring. The only thing going for it was the view. This was very different to Foster&#8217;s other iconic building in Ipswich.</p>
<p>The Willis building was iconic back in 1975 because it was one of the first truely open plan office buildings in the UK. It was column-free with reflective surfaces to reflect light back into the office space and a large rooftop restaurant which catered for all staff bringing levels together. There was evern a swimming pool (later covered over to provide more offices). This structure was unique also in that it said there was more to people than work. It was very popular with the workforce.</p>
<p><img class="size-medium wp-image-744 alignleft" title="boring_dreamstime_11561783" src="http://www.purplelearning.co.uk/wp-content/uploads/2011/08/boring_dreamstime_11561783-300x200.jpg" alt="Bored man at desk" width="240" height="160" />We had a fascinating insight into how architecture can have a detrimental effect on us when Dyckhoff then took us to Deloitte&#8217;s offices in London. Apparently, when the staff moved into their current building, morale took a nose dive. Team work and productivity fell dramatically. Guy Battle, partner in Deloitte even said his &#8220;heart fell&#8221; when he walked into the building. From the organisation&#8217;s point of view, the space was very efficient but it just didn&#8217;t inspire people. It was, again, souless. When asked what she would have like to change, one member of staff said &#8220;additional facilitities for staff&#8221; and somewhere where all the other tenants could &#8220;congregate and mingle&#8221;.</p>
<p>It seems that because these structures were built to house many different tenants they needed to have a broader appeal and therefore a less interesting look and feel. Rab Bennett, architect of the Deloitte building acknowledged the direction office spaces need to go in should be better and &#8220;if architects were more like craftsmen again, making things properly with good responsible work&#8221; people would still buy that although still maintained that buildings would still have to have a broad appeal. Norman Foster also agreed that perhaps the internal space could be better and had even tried to influence his clients. &#8220;at some point&#8221; he said &#8220;you have to let go&#8221;.</p>
<p>So how did the programme prove that how our environments are designed can affect our brain development? Enter Fred Gage, Neuroscientist at San Diego&#8217;s Salk Institute. Gage had carried out experiments on mice (apparently mice have a similar brain structure to humans). It seems that, contrary to the belief that we are all born with all the brain cells we need, we can actually grow new brain cells. Our brains cells can grow and mature by as much as 15% in a month. It appears that external environments do have a significant influence on our brain development.</p>
<p><a href="www.digital-delight.ch"><img class="alignleft size-medium wp-image-756" title="neuron_network_1043922_51054240" src="http://www.purplelearning.co.uk/wp-content/uploads/2011/08/neuron_network_1043922_510542401-300x225.jpg" alt="Neurons" width="240" height="180" /></a>As long as we are continually developing and we are moving within different spaces especially when those spaces are of different qualities and stimulii, our brains will constantly change and shift. Gage stated that &#8220;architects are impacting the structure of our brains by the spaces they are making but they&#8217;re not taking into consideration how&#8221;. He advised that both neuroscientists and architects need to work together because &#8220;we shoudl be highly motivated to optimise our understanding so we can optimise our own performance and abilities&#8221;.</p>
<p>Remember at the beginning of this post I said I&#8217;d settled down to relax and watch some mind numming TV. This was so I could help my brain switch off. No such luck. With this fascinating programme, my brain kicked into to gear and revved right up. Now I think I may have mentioned in the past how I&#8217;m always switched on and see analogies in life with learning everywhere. Oh how I wish I could switch off sometimes. Well that&#8217;s all very interesting, you might say, but what has this got to do with learning, blended learning and e-learning? I say it has everything to do with it.</p>
<p>What I saw was all these wonderfully shiny new buildings, cleverly constructed and award winning in design. They were rich in texture, unusual in shape, flashy and looked very expensive. All the time and energy seemed to had been spent on how good they looked. How impressive they were on the outside. Applauded how clever and innovative the artist/designer/architect was who came up with these plans. They are, indeed, things of wonder and (not always) beauty. But the one big flaw is that they were built for efficiency. They weren&#8217;t built with the people in mind. There was little thought in how people behave. There was no thought in how people feel. We&#8217;re people, not machines. We need social interaction, we need stimulation, we need challenge, we need emotional connections, we need to feel comfortable not constrained.</p>
<p>Have we fallen into the same trap when designing our e-learning? Have we spent our energies on designing shiny new learning environments full of &#8216;bling&#8217;. On the outside they look like they will deliver. They look expensive. They look clever and flash. They mezmarise and astound us with programming panache. Do they tantalise and entice us with wonderous award winning exteriors yet lifeless and cold on the inside with unispiring information laden drudgery? Of course the look is important but once you&#8217;re through that fancy door, are they devoid of challenge, social interaction and emotional connection? Can you choose your own path or are you constrained and shackled at every step? Are they designed with people in mind? As architects for our learning environments, do we really consider our audience and their needs?</p>
<p>Do we really understand the serious impact we can have when we build learning environments? Fred Gage, the neuroscientist mentioned above, advised that architects and neuroscientists should work together. Very true. I say the architects of our learning environments should heed the same advice.</p>
<p><a href="http://www.purplelearning.co.uk/socialinteraction/the-power-of-the-architect-part-2" target="_blank">In my next post I&#8217;m going to explore a little more</a> of this fascinating programme and how we can make parallels in our learning designs.</p>
<p>And for those of you who would like to see the programme here it is on <a title="The Secret Life of Building - how we work" href="http://www.youtube.com/watch?v=IJQlgDJRmtA" target="_blank">YouTube</a> or <a title="The Secret Life of Building - how we work" href="http://www.channel4.com/programmes/the-secret-life-of-buildings/4od#3217143" target="_blank">On-Demand</a> on Channel 4</p>
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		<title>What&#8217;s in a name? Let&#8217;s Huddle!</title>
		<link>http://www.purplelearning.co.uk/collaboration-2/whats-in-a-name-lets-huddle</link>
		<comments>http://www.purplelearning.co.uk/collaboration-2/whats-in-a-name-lets-huddle#comments</comments>
		<pubDate>Tue, 02 Aug 2011 16:40:46 +0000</pubDate>
		<dc:creator>Laura Layton-James</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[experiential learning]]></category>
		<category><![CDATA[informal learning]]></category>
		<category><![CDATA[learning technologies]]></category>
		<category><![CDATA[social learning]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[working smarter]]></category>

		<guid isPermaLink="false">http://www.purplelearning.co.uk/?p=730</guid>
		<description><![CDATA[It&#8217;s more than just a social gathering On my travels through the blogesphere (looking for something else as it happens), I came across Huddle. Now the name intrigued me because of what it brought to mind. One definition for huddle &#8230; <a href="http://www.purplelearning.co.uk/collaboration-2/whats-in-a-name-lets-huddle">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<h3>It&#8217;s more than just a social gathering</h3>
<p><img class="alignright size-medium wp-image-731" title="abstract group 990755_10016367" src="http://www.purplelearning.co.uk/wp-content/uploads/2011/08/abstract-group-990755_10016367-300x225.jpg" alt="" width="210" height="158" /><br />
On my travels through the blogesphere (looking for something else as it happens), I came across Huddle.  Now the name intrigued me because of what it brought to mind.</p>
<p>One definition for huddle is &#8220;to gather together privately to talk about or plan something&#8221;.    I often use it when facilitating in a classroom asking the group to &#8216;huddle&#8217; around the flip chart to discuss a topic.</p>
<p>The people at Huddle describes it as follows: &#8220;With Huddle, you can manage projects, share files and collaborate with people inside and outside of your company, securely.  It&#8217;s available online, on mobile devices, on the desktop, via Microsoft Office applications, major business social networks and in multiple languages.  Simply: if SharePoint was built today, the would have built Huddle.&#8221;</p>
<p>Taking a further look around the website, it seems it has a lot going for it to encourage people to work together and learn together more easily and, they stress, securely.  I haven&#8217;t taken a really close look or opted for the free trial but here&#8217;s a low-down on what Huddle offers:</p>
<ul> File sharing and management<br />
Collaboration<br />
Real-time collaboration with web conferencing and phone conferencing<br />
Project management features that sound similar to Outlook<br />
Security features which allow you restrict or open up elements<br />
Customisable for a corporate look and feel<br />
Tracking activity of members and assign individual priviledges and permissions<br />
Individuals have their own profile area<br />
Mobile connectivity across various smart-phones with the ability to access Huddle via other social networks such as LinkedIn<br />
Huddle is cloud-based which means less strain on internal IT infrastructure</ul>
<p>With the increase in emphasis on working and learning smarter by enabling channels for collaboration, sharing ideas and best practice, experiential and on-demand learning for improved performance from a bottom-up approach, Huddle may be one solution for organisations out there who see the need for such working and learning practises but are sceptical about using the open social tools.</p>
<p>I&#8217;m not so sure they&#8217;d be convinced by the name of the product alone.  It does seem some social tools out there have been given some strange nom-de-plumes that do little to help sell their benefits to the more serious minded potential user.  But that&#8217;s a whole different story.  If we want to get past the quirky handle, we&#8217;re going to have to sell the benefits ourselves.</p>
<p>Huddle, themselves, have given us a good head start.</p>
<p>I was impressed by the list of testimonials and case studies on their site which include organisations who, from my own experience, are very strict about accessibility and security.  I&#8217;ve taken the list from Huddle&#8217;s testimonial page.</p>
<ul> Kia Motors<br />
Akqa<br />
NHS East of England<br />
Dept for Business Innovation&amp; Skills<br />
Kerry<br />
Liberal Democrats<br />
Belgian FPS Social Security<br />
Aggie-Lance<br />
Berkshire Community Foundation<br />
Boots<br />
Rufus Leonard<br />
Bright One<br />
Care for the Family<br />
British Institute for Facilities Management<br />
Cheltenham Brough Council<br />
East of England IDB Ltd<br />
Distinct<br />
Fulham Football Club Foundation<br />
Inform<br />
Government Skills<br />
Plymouth Mind<br />
Post Office<br />
Traffic Management Solutions<br />
University of London Computer Centre</ul>
<p>So if you want to get past the sales pitch, how about checking out some of the case studies or even contacting their customers and find out what it&#8217;s done for them.</p>
<p>I&#8217;ll be very interested in hearing from anyone out there who has implemented Huddle, either tried it out on the free trial or is already up and running with it.  How have you found it useful and any tips you might have to help others who are thinking of using this or any similar application.</p>
<p>After I&#8217;ve taken a look at the free trial, I&#8217;ll share more thoughts here.</p>
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